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What Product Marketing job postings ask for

AI appears in 45% of Product Marketing job postings, followed by Messaging (24%) and Positioning (22%) — counted across 51 live postings from company career sites.

Every term below was counted in real postings published by employers. We tally what each posting names at least once, so one keyword-stuffed listing can’t inflate a number.

Counted across 51 Product Marketing postings gathered from company career sites and seen in the last 90 days. Percentages are the share of those postings naming each term. Last verified against live postings on ; re-checked every six hours.

Skills and tools, most-asked first

  1. AI45% · 23 of 51
  2. Messaging24% · 12 of 51
  3. Positioning22% · 11 of 51
  4. Go-to-market strategy20% · 10 of 51
  5. Sales enablement14% · 7 of 51
  6. Competitive analysis12% · 6 of 51
  7. Ai tools8% · 4 of 51
  8. Product marketing8% · 4 of 51
  9. Performance marketing8% · 4 of 51
  10. SQL8% · 4 of 51
  11. Experimentation8% · 4 of 51
  12. Lifecycle marketing8% · 4 of 51
  13. Social media marketing6% · 3 of 51
  14. Growth marketing6% · 3 of 51
  15. Performance measurement6% · 3 of 51
  16. Product launches6% · 3 of 51
  17. Observability6% · 3 of 51
  18. Market analysis6% · 3 of 51
  19. Pricing6% · 3 of 51
  20. Customer insights6% · 3 of 51
  21. Product strategy6% · 3 of 51
  22. Content creation6% · 3 of 51
  23. Go-to-market4% · 2 of 51
  24. Roadmap prioritization4% · 2 of 51
  25. Demand generation4% · 2 of 51

Questions about this data

What skills do most Product Marketing job postings ask for?

Across 51 Product Marketing postings from the last 90 days, the most frequently named are AI (45%), Messaging (24%), Positioning (22%). Each percentage is the share of those postings naming the term at least once.

How common is SQL in Product Marketing postings?

SQL appears in 8% of the 51 Product Marketing postings counted — roughly 4 of them. That places it mid-pack rather than near-universal, which is worth knowing before you rewrite a résumé around it.

Where does this Product Marketing data come from?

Public job postings published by employers on their own career sites, collected through the official Greenhouse, Lever and Ashby job-board APIs. It is a count of 51 real postings seen in the last 90 days — not a survey, an estimate, or a model's guess.

Should I add these skills to my résumé?

Only the ones you genuinely have. Frequency tells you which terms to surface and phrase in the employer's own words if they are already true of you. Adding a skill you can't defend is the fastest way to fail an interview, so FreshStartr reports gaps rather than writing them in.

Other roles we track

Which of these does your résumé actually evidence?

Paste a Product Marketing posting and you get a line-by-line match report: what you already prove, and what you don’t. Gaps are reported, never written in for you.

Check my résumé
What Product Marketing job postings ask for · FreshStartr