What Product Marketing job postings ask for
AI appears in 41% of Product Marketing job postings — the term employers name most often.
Counted across 70 Product Marketing postings gathered from company career sites and seen in the last 90 days. Each percentage is the share of those postings naming the term at least once. Last verified ; re-checked every six hours.
Skills and tools, most-asked first
- AI41% 29 of 70
- Messaging21% 15 of 70
- Positioning20% 14 of 70
- Sales enablement17% 12 of 70
- Go-to-market strategy16% 11 of 70
- Product marketing13% 9 of 70
- SQL10% 7 of 70
- Go-to-market9% 6 of 70
- Competitive analysis9% 6 of 70
- Product strategy9% 6 of 70
- Experimentation7% 5 of 70
- Content creation7% 5 of 70
- Product launches7% 5 of 70
- Performance marketing7% 5 of 70
- Cloud infrastructure6% 4 of 70
- Ai tools6% 4 of 70
- A/B testing6% 4 of 70
- SaaS6% 4 of 70
- Growth marketing6% 4 of 70
- Developer tools6% 4 of 70
- Lifecycle marketing6% 4 of 70
- Observability6% 4 of 70
- Pricing4% 3 of 70
- Gtm strategy4% 3 of 70
- Social media marketing4% 3 of 70
Questions about this data
What skills do most Product Marketing job postings ask for?
Across 70 Product Marketing postings from the last 90 days, the most frequently named are AI (41%), Messaging (21%), Positioning (20%). Each percentage is the share of those postings naming the term at least once.
How common is Product strategy in Product Marketing postings?
Product strategy appears in 9% of the 70 Product Marketing postings counted — 6 of them exactly. That places it mid-pack rather than near-universal, which is worth knowing before you rewrite a résumé around it.
Where does this Product Marketing data come from?
Public job postings published by employers on their own career sites, collected through the official Greenhouse, Lever and Ashby job-board APIs. It is a count of 70 real postings seen in the last 90 days — not a survey, an estimate, or a model's guess.
Should I add these skills to my résumé?
Only the ones you genuinely have. Frequency tells you which terms to surface and phrase in the employer's own words if they are already true of you. Adding a skill you can't defend is the fastest way to fail an interview, so FreshStartr reports gaps rather than writing them in.
Other roles we track
Which of these does your résumé actually evidence?
Paste a Product Marketing posting and you get a line-by-line match report: what you already prove, and what you don’t. Gaps are reported, never written in for you.
Tailor your résumé to a Product Marketing posting