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What Marketing job postings ask for

AI appears in 37% of Marketing job postings, followed by Salesforce (14%) and CRM (10%) — counted across 216 live postings from company career sites.

Every term below was counted in real postings published by employers. We tally what each posting names at least once, so one keyword-stuffed listing can’t inflate a number.

Counted across 216 Marketing postings gathered from company career sites and seen in the last 90 days. Percentages are the share of those postings naming each term. Last verified against live postings on ; re-checked every six hours.

Skills and tools, most-asked first

  1. AI37% · 80 of 216
  2. Salesforce14% · 30 of 216
  3. CRM10% · 22 of 216
  4. SQL9% · 19 of 216
  5. Marketo7% · 15 of 216
  6. Digital marketing5% · 11 of 216
  7. Content marketing5% · 11 of 216
  8. Abm5% · 11 of 216
  9. Ai tools5% · 11 of 216
  10. Excel4% · 9 of 216
  11. Tiktok4% · 9 of 216
  12. Chatgpt4% · 9 of 216
  13. A/B testing4% · 9 of 216
  14. Tableau4% · 9 of 216
  15. Paid social4% · 9 of 216
  16. Youtube4% · 9 of 216
  17. Marketing automation4% · 9 of 216
  18. Demand generation4% · 9 of 216
  19. Linkedin4% · 9 of 216
  20. Product marketing4% · 9 of 216
  21. Data analysis4% · 9 of 216
  22. Paid search3% · 6 of 216
  23. Project management3% · 6 of 216
  24. Claude3% · 6 of 216
  25. Google slides3% · 6 of 216

Questions about this data

What skills do most Marketing job postings ask for?

Across 216 Marketing postings from the last 90 days, the most frequently named are AI (37%), Salesforce (14%), CRM (10%). Each percentage is the share of those postings naming the term at least once.

How common is Excel in Marketing postings?

Excel appears in 4% of the 216 Marketing postings counted — roughly 9 of them. That places it mid-pack rather than near-universal, which is worth knowing before you rewrite a résumé around it.

Where does this Marketing data come from?

Public job postings published by employers on their own career sites, collected through the official Greenhouse, Lever and Ashby job-board APIs. It is a count of 216 real postings seen in the last 90 days — not a survey, an estimate, or a model's guess.

Should I add these skills to my résumé?

Only the ones you genuinely have. Frequency tells you which terms to surface and phrase in the employer's own words if they are already true of you. Adding a skill you can't defend is the fastest way to fail an interview, so FreshStartr reports gaps rather than writing them in.

Other roles we track

Which of these does your résumé actually evidence?

Paste a Marketing posting and you get a line-by-line match report: what you already prove, and what you don’t. Gaps are reported, never written in for you.

Check my résumé