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What Marketing job postings ask for

AI appears in 36% of Marketing job postings, followed by Salesforce (14%) and CRM (9%) — counted across 371 live postings from company career sites.

Every term below was counted in real postings published by employers. We tally what each posting names at least once, so one keyword-stuffed listing can’t inflate a number.

Counted across 371 Marketing postings gathered from company career sites and seen in the last 90 days. Percentages are the share of those postings naming each term. Last verified against live postings on ; re-checked every six hours.

Skills and tools, most-asked first

  1. AI36% · 134 of 371
  2. Salesforce14% · 52 of 371
  3. CRM9% · 33 of 371
  4. SQL8% · 30 of 371
  5. Marketo6% · 22 of 371
  6. Ai tools6% · 22 of 371
  7. A/B testing6% · 22 of 371
  8. Digital marketing5% · 19 of 371
  9. Content marketing5% · 19 of 371
  10. Claude5% · 19 of 371
  11. Abm4% · 15 of 371
  12. Paid social4% · 15 of 371
  13. Excel4% · 15 of 371
  14. Product marketing4% · 15 of 371
  15. Demand generation4% · 15 of 371
  16. Google ads4% · 15 of 371
  17. Tiktok4% · 15 of 371
  18. Attribution4% · 15 of 371
  19. Marketing automation4% · 15 of 371
  20. Youtube4% · 15 of 371
  21. Email marketing4% · 15 of 371
  22. Chatgpt4% · 15 of 371
  23. Data analysis4% · 15 of 371
  24. Linkedin3% · 11 of 371
  25. Tableau3% · 11 of 371

Questions about this data

What skills do most Marketing job postings ask for?

Across 371 Marketing postings from the last 90 days, the most frequently named are AI (36%), Salesforce (14%), CRM (9%). Each percentage is the share of those postings naming the term at least once.

How common is Claude in Marketing postings?

Claude appears in 5% of the 371 Marketing postings counted — roughly 19 of them. That places it mid-pack rather than near-universal, which is worth knowing before you rewrite a résumé around it.

Where does this Marketing data come from?

Public job postings published by employers on their own career sites, collected through the official Greenhouse, Lever and Ashby job-board APIs. It is a count of 371 real postings seen in the last 90 days — not a survey, an estimate, or a model's guess.

Should I add these skills to my résumé?

Only the ones you genuinely have. Frequency tells you which terms to surface and phrase in the employer's own words if they are already true of you. Adding a skill you can't defend is the fastest way to fail an interview, so FreshStartr reports gaps rather than writing them in.

Other roles we track

Which of these does your résumé actually evidence?

Paste a Marketing posting and you get a line-by-line match report: what you already prove, and what you don’t. Gaps are reported, never written in for you.

Check my résumé