What Marketing job postings ask for
AI appears in 35% of Marketing job postings — the term employers name most often.
Counted across 382 Marketing postings gathered from company career sites and seen in the last 90 days. Each percentage is the share of those postings naming the term at least once. Last verified ; re-checked every six hours.
Skills and tools, most-asked first
- AI35% 135 of 382
- Salesforce14% 54 of 382
- CRM10% 38 of 382
- A/B testing8% 32 of 382
- SQL8% 31 of 382
- Marketo7% 26 of 382
- Ai tools6% 24 of 382
- Google ads5% 21 of 382
- Claude5% 20 of 382
- Product marketing5% 20 of 382
- Demand generation5% 19 of 382
- Email marketing5% 19 of 382
- Abm4% 16 of 382
- Content marketing4% 16 of 382
- Marketing automation4% 16 of 382
- Digital marketing4% 15 of 382
- Paid media4% 15 of 382
- Tableau4% 15 of 382
- SEO4% 14 of 382
- Paid social4% 14 of 382
- Excel4% 14 of 382
- Microsoft ads3% 12 of 382
- Account-based marketing3% 12 of 382
- Data analysis3% 12 of 382
- Tiktok3% 12 of 382
Questions about this data
What skills do most Marketing job postings ask for?
Across 382 Marketing postings from the last 90 days, the most frequently named are AI (35%), Salesforce (14%), CRM (10%). Each percentage is the share of those postings naming the term at least once.
How common is Product marketing in Marketing postings?
Product marketing appears in 5% of the 382 Marketing postings counted — 20 of them exactly. That places it mid-pack rather than near-universal, which is worth knowing before you rewrite a résumé around it.
Where does this Marketing data come from?
Public job postings published by employers on their own career sites, collected through the official Greenhouse, Lever and Ashby job-board APIs. It is a count of 382 real postings seen in the last 90 days — not a survey, an estimate, or a model's guess.
Should I add these skills to my résumé?
Only the ones you genuinely have. Frequency tells you which terms to surface and phrase in the employer's own words if they are already true of you. Adding a skill you can't defend is the fastest way to fail an interview, so FreshStartr reports gaps rather than writing them in.
Other roles we track
Which of these does your résumé actually evidence?
Paste a Marketing posting and you get a line-by-line match report: what you already prove, and what you don’t. Gaps are reported, never written in for you.
Tailor your résumé to a Marketing posting